Breyers Ice Cream Settlement: Misleading “Natural Vanilla” Claims

Breyers to Pay $8.85 Million for False Advertising

Breyers, the popular ice cream brand, has agreed to a $8.85 million settlement over allegations that its “Natural Vanilla” ice cream contained artificial vanilla flavoring. The settlement resolves a class-action lawsuit filed against Unilever, the parent company of Breyers, and Conopco Inc., its advertising company.

The Lawsuit and Settlement

The lawsuit, filed in 2020, alleged that Breyers violated the law by labeling its Natural Vanilla ice cream as containing “natural vanilla” when it actually contained non-vanilla sources of flavoring. The lawsuit claimed that this mislabeling misled consumers into paying a premium price for the ice cream.

Under the terms of the settlement, Unilever and Conopco will pay $8.85 million to settle the lawsuit. The settlement does not constitute an admission of wrongdoing by the companies.

Eligibility for Compensation

Consumers who purchased Breyers Natural Vanilla ice cream between April 21, 2016, and August 14, 2024, may be eligible for compensation. Consumers can receive $1 per purchased product, up to a maximum of 20 products. Consumers who have proof of purchase can receive up to $8 per product.

Filing a Claim

To file a claim, consumers can visit the settlement website at www.vanillaicecreamsettlement.com. The deadline to file a claim is [insert deadline].

Uncovering the Truth: The Importance of Accurate Labeling

The Breyers settlement highlights the importance of accurate labeling in the food industry. Consumers rely on food labels to make informed decisions about the products they purchase. Mislabeling food products not only violates consumer trust but can also have serious consequences for those with food allergies or sensitivities.

This settlement serves as a reminder to all food companies to ensure that their products are accurately labeled and that their marketing claims are truthful and not misleading.